Are you looking for a copywriter in Denver? The Denver Copywriter has become the preferred option for many small businesses an web developers when choosing a copywriter in Denver, CO. Rachel Heath launched The Denver Copywriter after freelancing as an SEO specialist on several projects for Nixon Webmastery in 2009.

Realizing the great need for businesses in Denver, CO to promote themselves on the web with high-quality, search engine friendly content, Rachel offers her services as a copywriter in Denver directly to small businesses and partners with web developers across the country to assist them in meeting their clients’ need for quality content.

While much of Rachel’s business as a copywriter in Denver comes from clients seeking search engine optimized content, Rachel is more than an SEO writer. In addition to SEO copywriting, Rachel is a valuable partner in content development.

What is content development?

Content Development is the process of taking your thoughts, ideas and information and crafting a cohesive, engaging message that revolves around your customers. That means that the information, message, layout and functionality of your website needs to revolve around your customers more than it revolves around you. Many companies, big and small, still focus on the features and benefits of their product or service. They often use their website to stroke their ego rather then to attract and serve potential customers.  On the other hand, the companies that really get it understand that the internet has changed the buying process. Think about the last time you went shopping for a television or a new car. There is a good chance you knew more about the product than the salesperson helping you. This is because the the buying process for most people now starts with research. Once they feel adequately informed, they may call or visit you to validate their pre-formed opinions. This begs the question, what is your content saying about you? Are your website and content structured in a way that allows your customers to quickly and easily find what they are looking for and ascertain that you are an excellent match for their needs?

A Broad, Outside Perspective

As a copywriter in Denver, Rachel meets with businesses of all sizes in many different industries. One of the qualities she brings to the table is her ability to think outside of typical corporate speak and convert your company’s features and benefits into valuable information that is exactly what your potential clients are seeking. Think about it:  when potential customers type a particular keyword phrase into a search engine, they are begging you to answer their questions and prove that you are the solution to their problem.

Quality content that is structured around the needs of your customers is as crucial to attracting customers as the right sign on your front door. If you’ve been putting off updating your content and are looking for a copywriter in Denver, contact The Denver Copywriter today for a consultation.